BEYOND MEAT: #GOBEYOND

GTM & Social Strategy 

As the digital agency of record for Beyond Meat across the US and Europe, we expanded on the brand's core idea of "Going Beyond" to establish it as a pop-culture icon. While the brand had initially focused on B2B growth, we identified an opportunity in July 2020 to define a distinct B2C approach.

During my time with Media.Monks, I launched a social-first content strategy that ensured a coherent and impactful global presence, creating local resonance in key markets and bringing plant-based food onto dinner plates in Germany, the UK, and the Netherlands.