BEYOND MEAT: #GOBEYOND

GTM & Social Strategy 

As digital agency of record for Beyond Meat across the US and Europe, we evolved the brand’s idea of Going Beyond into a distinctive pop-culture presence.

While the business had been driven primarily by B2B growth, we identified a clear opportunity in mid-2020 to define a focused B2C role, one that could live in culture and beyond just commerce.

We led the launch of a social-first content strategy that created global consistency while allowing for local relevance. The work introduced Beyond Meat across Germany, United Kingdom, and Netherlands.

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