Social Media Strategy & Launch Activation

For the relaunch of BUTT Magazine, I led their social media strategy to usher them into a new era of queer inclusiveness. 

When audiences no longer just consume content but challenge it, we gave them a stage to express their unapologetic expression of queerness – resulting into a six fold growth of the accounts followers in their first three months.

To celebrate the launch we workshoped BUTT KIOSQUE. With the support of Bottega Veneta one of Saša J. Mächtig’s K67 Kiosks  - icons of Yugoslav industrial design - appeared in the lobby of Palais de Tokyo during Paris Fashion Week.