NIKE: PLAY LAB

Creative Strategy

With a focus on redefining movement for the next generation, Nike was giving kids the opportunity to turn their imaginary sports into official sports.

To bring this to life, we created a a micro-site starring football player Mbappe, drummer Nandi and dancers, Fleur & Maimouna.

The microstite directed to three different challenges following our four ambassadors encouraging children all over the world to move and play.