REFERENCE STUDIOS
Cmmunication StrategyAt Reference Studios, I led strategic partnerships and creative marketing initiatives, advising clients from early strategy through to execution and communications.
During the inception of Reference Festival, I shaped its brand positioning and supported partnership negotiations. The festival inaugurated during Berlin Fashion Week in 2019.
Brand partnership activations included 032c, adidas, Gentle Monster, Our Legacy, SSENSE and Gucci.
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During the inception of Reference Festival, I shaped its brand positioning and supported partnership negotiations. The festival inaugurated during Berlin Fashion Week in 2019.
Brand partnership activations included 032c, adidas, Gentle Monster, Our Legacy, SSENSE and Gucci.
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