Creative Strategy, Creative Direction, Copywriting

Awarded with a D&AD New Blood Graphite Pencil

In response to the D&AD New Blood Award  I created a campaign to fight the female pleasure gap and stigma on sexuality.

Girls talk openly about sex on social media platforms like Instagram and TikTok, but they haven’t been thoroughly educated on their bodies or the importance of their own pleasure. This misinformation and lack of education results in numerous problems which many girls subsequently face, such as body dysmorphia, insecurity, and vulva scarring; All playing into the orgasm gap.

A pleasurable sex life starts with knowing and experiencing your own body.
By beginning with self-awareness and masturbation, we reach out to young women before their pleasure can be compromised using a medium that feels natural to them, their phones. Were turning tapping the screen into flicking the bean.