VANMOOF

Copywriting

Since its inception, VanMoof has pushed the e-bike category forward through relentless innovation.

As German lead copywriter, I shaped the brand’s voice across major campaigns, CRM, press, and three product launches, translating brand values into language that resonates locally.

From bold national campaigns to hardworking messaging, the work helped anchor VanMoof’s vision in the hearts and minds of a market that values both performance and purpose.