Stapelstein

Brand Strategy

For Stapelstein, I shaped the brand at its core by defining how it understands itself and how it shows up in the world.

I translated the founding belief of playful movement into a clear brand positioning, that opened Stapelstein aperture beyond a toy product into a holistic lifestyle brand for families and adults alike.

The work was codified into a comprehensive brand book and CI, giving Stapelstein a clear, scalable strategic and creative framework for future growth.